The road to succes is always painful. Because?

Seven Months after the Games have passed, Rio’s Olympic Village is still very much left untouched. Despite perhaps a few smaller initiatives to reuse some construction elements, like for instance reusing the tiles of the olympic swimming pool, the city lacks an overal, integral approach to give new meaningful use to it’s Olympic Legacy. Dutch Newspaper ‘ The Volkskrant’  went and visited Mrs. Amorim, recently inaugurated and representing the Executive board of Rio City on the challenging task of developing and transforming Rio’s Olympic ‘Legacy Venues’ into something that comes close to the original plan. Her story is one of big ambitions,  less efficient procurement and planning,  government officials with an ‘ own agenda’ and last but not least to many ‘rosy’ commitments that would be hard to capitalise upon. To read the full story click here. (article in Dutch only)

At this moment, no city nor its residents would give support to hosting the Games given the examples that now color the Global newspapers – proven by the continuous withdrawls of bids.

Here at Olympact we want to help government officials like Mrs. Amorin,  before – during and after the Games, by shifting the mindset of the Olympics from a ‘3-week party’ to an event that can bring sustainable positive change. We believe that Cities can benefit from hosting the Games, both in terms of physical and social infrastructure. Olympic suppliers can be positively engaged to improve their sustainability practices through thoughtful procurement. And most importantly, local communities can again celebrate the coming of the Games, rather than celebrating them being over. Sustainability and circular business models can be profitable and can benefit more people than just a few large players.

The IOC, responsible for the Games can also help,  by making the Olympic physical and social ‘Legacy’  their top priority: giving the Games the new positive legitimacy it so desperately needs.

For instance by reinstating the Games to how they were once intended by Pierre de Coubertin: as platform to celebrate the Olympiade – the four years period in- between the Games.  Following his legacy, that period not only reflected the ambitions that were reached and even exceeded by athletes,  but also by societies as a whole, making the Olympic Games be ‘more’ than just about sports.

One of these other ambitions can for instance be around the achievements made in the sustainability arena. The Olympic Games can become it’s vehicle serving as a positive example on how to circular source, develop and reuse our planets resources but also by being a platform to celebrate the progressions and achievements that were made in this area. Let’s together create a new realm for the Games, giving the old Olympic motto: Citius, Altius, Fortius: Faster, Higher, Stronger, new meaning too.

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